How We Market Properties
Ever wondered how to effectively market your property? Whether you're managing it yourself or considering professional help, marketing is key. Today, I’m diving into the nitty-gritty of property marketing, sharing some golden nuggets that can make or break your leasing game. Buckle up, because this is your ultimate guide to property marketing, complete with personal insights and a sprinkle of humor to keep things light!
The Pre-Marketing Magic
What is Pre-Marketing?
Pre-marketing is like the appetizer before the main course. About a week or two before your tenant vacates, list your property as active. This doesn’t mean you start showing it, but it does put your property on potential tenants' radar.
Why Pre-Marketing Matters
Tenant availability can be tricky. Tenants don’t want strangers walking through their stuff, and honestly, who can blame them? It can make them combative or even destructive. Also, showing a property when the tenant is still there can be downright problematic. They might decline showings, be grumpy, or badmouth the place out of spite.
The Real Look
Applicants want to see the property as it will be when they move in, not in a chaotic, mid-move-out state. Pre-marketing helps manage expectations and reduces miscommunication. Trust me, you don’t want applicants thinking they’re getting LVP flooring in the den when it’s only in the living room.
The Power of Visuals
Video Tours and Floor Plans
We live in a visual world, folks. A video tour provides a 24/7 open house experience. Pair this with a detailed floor plan, and you’ve got a winning combo. It’s like giving your prospects a virtual tour from the comfort of their couch.
Professional Photos
Forget those grainy iPhone snaps. Professional photos make your listing stand out. Whether your property is a cozy studio or a sprawling mansion, high-quality images are a must. They help create interest and set your listing apart from the competition.
Syndication: Casting a Wide Net
What is Syndication?
Syndication means your listing gets blasted across multiple platforms like Trulia, Zillow, Realtor.com, and more. It’s like shouting from the rooftops but in a digital sense.
Why You Need It
Some property management companies skip the MLS to save on commissions. Don’t fall for it. Syndication ensures your property gets maximum exposure, reaching a broader audience and increasing your chances of finding the right tenant.
Embracing Technology
Self-Showings
I was skeptical about self-showings at first, but they’ve proven to be a game-changer. They allow prospects to view the property on their schedule, speeding up the rental process. And don’t worry, there are verification processes in place to keep everything secure.
Online Applications
If you’re still using paper applications, it’s time to step into the 21st century. Online applications streamline the process, making it easier for tenants to apply and for you to review their credentials quickly. It cuts down on delays and helps you find qualified tenants faster.
Let’s Recap
Pre-Market the Property: List it as active before the tenant vacates to drum up interest.
Video Tours and Floor Plans: Offer a virtual open house and detailed layouts.
Professional Photos: High-quality images are a must.
Syndicate Listings: Ensure your property is listed across multiple platforms for maximum exposure.
Self-Showings: Allow prospects to view the property on their own time.
Online Applications: Streamline the application process to attract qualified tenants quickly.
Want to See for Yourself?
Curious to see how we do it? Head over to Emerson Property Management's listings on HAR (Houston Association of Realtors). You’ll find real examples of how we market properties, showcasing our commitment to quality and detail.
Final Thoughts
Marketing your property effectively isn’t rocket science, but it does require a strategic approach. From pre-marketing to online applications, each step plays a crucial role in attracting the right tenants. Remember, it’s simple but not always easy. So, take these tips to heart, and you’ll be well on your way to successful property management.